Are the TV Networks Over 'Gadget-nated'?
Are you 'gadget-nated'?
Gadget-nated is my term for anyone who is so intoxicated by new technology that he will buy (or blindly praise) any new device that comes on the market. The ranks of the 'gadget-nated' include technology officials, some technology journalists and analysts, and the 'early adopter' consumer.
The three groups combine to form an infrastructure that leads to excessive expectations for new products and features. The gadget-nated crowd loves new technology so much that it assumes that everyone else will. So it immediately proclaims that a new device will be the Next Big Thing.
However, when the product reaches the mass audience (largely consisting of individuals who are not tech savvy), its performance usually falls far short of the initial forecasts.
I offer this little preamble because Newsday on Sunday published an interesting feature on the new distribution methods for TV programming, such as the video iPod and the Internet. However, in the article, Newsday's Diane Werts asks whether the networks are offering their shows online and on portable media devices because they can -- not because anybody wants them. In other words, are network executives so 'gadget-nated' that they can't see straight? That they are offering products and services because they like them?
To read the Newsday article, which includes comments from yours truly, click Here
© TVPredictions.com
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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.
And click TVPredictions.com to read more news and features on TV technology.
Gadget-nated is my term for anyone who is so intoxicated by new technology that he will buy (or blindly praise) any new device that comes on the market. The ranks of the 'gadget-nated' include technology officials, some technology journalists and analysts, and the 'early adopter' consumer.
The three groups combine to form an infrastructure that leads to excessive expectations for new products and features. The gadget-nated crowd loves new technology so much that it assumes that everyone else will. So it immediately proclaims that a new device will be the Next Big Thing.
However, when the product reaches the mass audience (largely consisting of individuals who are not tech savvy), its performance usually falls far short of the initial forecasts.
I offer this little preamble because Newsday on Sunday published an interesting feature on the new distribution methods for TV programming, such as the video iPod and the Internet. However, in the article, Newsday's Diane Werts asks whether the networks are offering their shows online and on portable media devices because they can -- not because anybody wants them. In other words, are network executives so 'gadget-nated' that they can't see straight? That they are offering products and services because they like them?
To read the Newsday article, which includes comments from yours truly, click Here
© TVPredictions.com
--------------------------------------------------------------------------------
Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.
And click TVPredictions.com to read more news and features on TV technology.
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