Swanni Makes New DVR Prediction
Video: Swanni On DVR Ad Skipping
The TV futurist tells Fox News that live television events could reduce ad-skipping by Digital Video Recorder owners.
Special to TVPredictions.com
Washington, D.C. (July 12, 2006) -- Phillip Swann, president of TVPredictions.com, predicted yesterday on the Fox News Channel that TV networks will soon increase broadcasts of live events to reduce ad-skipping by Digital Video Recorder owners.
Swann, aka 'Swanni,' said DVR owners will be more likely to watch live events, such as sports and news, when they originally air. Consequently, they would be less likely to recorded the show and skip the commercials during the playback.
"You'll see more live sports and news and maybe more drama will be live -- as it once was in the early days of television, in the 1950s," Swanni said while appearing Tuesday on Fox News' Studio B With Shepard Smith. "DVR owners are less likely to record live programs because of their immediacy and they want to see the outcome."
To see a video of Swanni's comments on DVRs on Fox News, click: Swanni On Fox
Click TVPredictions.com to see the rest of today's Swanni Sez.
© TVPredictions.com
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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.
The TV futurist tells Fox News that live television events could reduce ad-skipping by Digital Video Recorder owners.
Special to TVPredictions.com
Washington, D.C. (July 12, 2006) -- Phillip Swann, president of TVPredictions.com, predicted yesterday on the Fox News Channel that TV networks will soon increase broadcasts of live events to reduce ad-skipping by Digital Video Recorder owners.
Swann, aka 'Swanni,' said DVR owners will be more likely to watch live events, such as sports and news, when they originally air. Consequently, they would be less likely to recorded the show and skip the commercials during the playback.
"You'll see more live sports and news and maybe more drama will be live -- as it once was in the early days of television, in the 1950s," Swanni said while appearing Tuesday on Fox News' Studio B With Shepard Smith. "DVR owners are less likely to record live programs because of their immediacy and they want to see the outcome."
To see a video of Swanni's comments on DVRs on Fox News, click: Swanni On Fox
Click TVPredictions.com to see the rest of today's Swanni Sez.
© TVPredictions.com
--------------------------------------------------------------------------------
Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.
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