Sony 40-Inch 1080p LCD HDTV: $1,249

Amazon.com is now selling a Sony Bravia 40-inch 1080p LCD HDTV for $1,249 -- 34 percent off the suggested list price. The flat-panel set, model KDL-40V3000, delivers a picture resolution of 1,920 x 1,080, has 2 HDMI connections, 2 Component Video inputs and offers 24p True Cinema via the HDMI connection.

The set also has a customer rating of 4.5 stars based on 108 reviews and it's ranked #686 today in Amazon's best-selling electronics category.

Note: Amazon.com prices change regularly due to supply and demand.

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