News Analysis
3D TV Makers: Rearranging the Deck Chairs?
By Swanni

Washington, D.C. (August 9, 2011) -- Panasonic, Samsung and Sony are teaming to develop a new standard for active 3D glasses as part of the 'Full HD 3D Glasses Initiative.'

With research firm SNL Kagan saying that 3D TV sales are likely to fall below last year's disappointing numbers, one could argue that the effort could be called the 'Rearrange the Deck Chairs Initiative.' (SNL Kagan says fewer than two million homes will have 3D TVs by year's end._

But the three TV makers, who are joined by glasses company Xpand, are hoping that a new standard will appeal to consumers who have expressed concern about buying 3D goggles for one set that may not be compatible with other sets.

"We hope the expanded collaboration on this 3D standardization initiative will make a significant contribution toward accelerating the growth of 3D-related products," Panasonic said in a joint statement.

However, surveys have indicated that consumers are not terribly interested in wearing any 3D glasses while watching 3D TV; additionally, there's been little interest in watching 3D at all.

The TV makers said they hope the new glasses will be available next year and they will be 'backwards compatible' with 3D active TVs released in 2012.

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