News
Ready for 3D HDTV?
New technology is on display near tech conference in Holland.
By Phillip Swann

Washington, D.C. (September 2, 2006) -- Like your High-Definition TV? Well, what if the high-def images were in 3D?

That out of this world scenario is actually now on display -- albeit out of this country.

Broadcasting and Cable magazine reports that the Holland Casino in Breda, about 60 miles from next week's IBC tech conference in Amsterdam, has a 42-inch 3D HDTV on display.

The set, which was developed by Philips, is entertaining guests (presumably a few conference attendees) with 3D images of gaming action.


Philips' 3D TV on display.

Unlike most 3D displays, the 'WOWvx' TV does not require glasses to see the special 3D effects. The TV uses advanced signal-processing and a special lens technology.

Philips has said that it plans to launch a consumer 3D TV in a few years. B&C notes that the company showcased the 3D technology last month in a demonstration in New York. Philips said then that it's talking with programmers about producing content in the 3D HD format.

But B&C's reporter says extended viewing of the 3D TV can nearly make one queasy.

"Golf balls and butterflies jump off the screen," the article states.

However, a Philips spokesman says the set could be adjusted to make it more suitable for viewing in a living room.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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