“If the
exhibitors’ goal is to fill seats (and sell
popcorn), pushing 3D screens is starting to
work against them,” Greenfield wrote in a
note to his clients, according to Home
Media.
Greenfield argues that if theater owners had promoted Pirates in 2D, instead of 3D, ticket sales would have increased because consumers know that theaters are charging more for the 3D showings.
The analyst says the studios and theater owners should reduce the number of 3D films and concentrate more on 2D movies.
If Greenfield's forecast is true, it will be more bad news for TV makers who are trying peddle new 3D TVs.
Greenfield argues that if theater owners had promoted Pirates in 2D, instead of 3D, ticket sales would have increased because consumers know that theaters are charging more for the 3D showings.
The analyst says the studios and theater owners should reduce the number of 3D films and concentrate more on 2D movies.
If Greenfield's forecast is true, it will be more bad news for TV makers who are trying peddle new 3D TVs.