“We
think breaks are a good
thing for 3D viewing,"
said an ESPN official.
Earlier this year, Steven Nusinowitz, an associate professor of ophthalmology at the Jules Stein Eye Institute in Los Angeles, told CNN that 3D glasses have a polarized filter that separate two images, thereby enabling the 3D effect.
However, the doctor adds that the separation occurs so quickly that your brain may have difficulty accepting it.
"The movie is telling you 'Hey, I'm moving around in this scene,' but your vestibular system is telling you, 'I'm not moving anywhere,' and that disconnect will make you feel sick, for some people," Nusinowitz said.
The doctor estimated that only about 20 percent of viewers will get sick when watching 3D, but that's a large percentage if you're trying to market a new product. If 1 in 5 people get sick, at least one family member could be unable to watch 3D TV.
Swanni Sez:
Commentary
It's still hard to believe that TV makers (and their content partners) have invested so heavily in 3D TV. Before launching, did they know that the thing can actually make roughly 20 percent of the audience sick to their stomachs?! Did they take into account that an overwhelming majority of consumers say they are not interested in 3D TV? Or, at least, paying premium prices to bring one home?
If TV makers don't slow this train down, 3D TV could become the biggest -- and most costly -- mistake in the history of consumer electronics.
See hot deals below on new Blu-ray movie releases:
The Bridge On the River Kwai
The Centurion.
Highlander.
HBO's The Pacific
The Sound of Music
Toy Story 3
V: The Complete First Season
© TVPredictions.com
______________________________________________________
Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.
Click TVPredictions.com to read more news and features on TV technology.
Earlier this year, Steven Nusinowitz, an associate professor of ophthalmology at the Jules Stein Eye Institute in Los Angeles, told CNN that 3D glasses have a polarized filter that separate two images, thereby enabling the 3D effect.
However, the doctor adds that the separation occurs so quickly that your brain may have difficulty accepting it.
"The movie is telling you 'Hey, I'm moving around in this scene,' but your vestibular system is telling you, 'I'm not moving anywhere,' and that disconnect will make you feel sick, for some people," Nusinowitz said.
The doctor estimated that only about 20 percent of viewers will get sick when watching 3D, but that's a large percentage if you're trying to market a new product. If 1 in 5 people get sick, at least one family member could be unable to watch 3D TV.
Swanni Sez:
Commentary
It's still hard to believe that TV makers (and their content partners) have invested so heavily in 3D TV. Before launching, did they know that the thing can actually make roughly 20 percent of the audience sick to their stomachs?! Did they take into account that an overwhelming majority of consumers say they are not interested in 3D TV? Or, at least, paying premium prices to bring one home?
If TV makers don't slow this train down, 3D TV could become the biggest -- and most costly -- mistake in the history of consumer electronics.
See hot deals below on new Blu-ray movie releases:
The Bridge On the River Kwai
The Centurion.
Highlander.
HBO's The Pacific
The Sound of Music
Toy Story 3
V: The Complete First Season
Click
© TVPredictions.com
______________________________________________________
Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.
Click TVPredictions.com to read more news and features on TV technology.