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Dish Network Pulls DIRECTV Celebrity Ad
TVPredictions.com

Washington, D.C. (February 7, 2010) -- Dish Network has pulled an ad accusing DIRECTV of charging more for programming because it uses high-priced celebrities in commercials.

That's according to an article by The Wall Street Journal. The newspaper says Dish pulled the ad because of complaints from the celebrities.

The ad, which premiered as a commercial during last Sunday's Grammy Awards broadcast, noted that such stars as Beyonce, Christina Aguilera and Jessica Simpson have appeared in DIRECTV commercials.

The ad then stated:
"Maybe that's why on average DIRECTV customers spend over $175 a year more than Dish Network customers."

Read more below.

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The Wall Street Journal writes that Dish has confirmed that it has pulled the ad and a video of the ad has been removed from YouTiube.


Swanni's Take:

It doesn't sound like Dish Network to pull an ad because of what a bunch of celebrities think. My guess is that other companies who use celebrities in their ads complained to Dish. So, the satcaster pulled the ad because they didn't want to offend current and potential advertisers.
 

Also see:
Consumer Reports: 'Best Buys' For HDTVs

Super Bowl: 5 Big TVs For the Big Game

Target Sells 42-Inch LCD HDTV For $499

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© TVPredictions.com
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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

Click TVPredictions.com to read more news and features on TV technology. 

 
 
 
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