News
Amazon: Buy One Blu-ray; Get One Free
The e-commerce site offers more than 70 selections.
By Swanni
The offer comes as Blu-ray's rival, HD DVD, appears to be gaining momentum in the high-def disc format war. Several retailers have dropped the price of Toshiba's entry-level HD DVD player (HD-A2) to under $200, triggering sales of more than 100,000 players in the last week or so.
Sony, the leading backer of the Blu-ray format, said last week that it's unlikely that Blu-ray player prices will fall under $399 this holiday season.
However, LionsGate, a studio that backs Blu-ray, yesterday said in a conference call with Wall Street analysts that it expects Blu-ray player prices to fall soon.
Until player prices fall, Blu-ray studio backers may offer more incentives on discs to keep consumers interested.
The Amazon 2-1 Blu-ray disc offer includes such popular films as Casino Royale, Ghost Rider, Underworld: The Evolution and Black Hawk Down.
To learn more about the Amazon offer, click: Amazon.
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Swanni (Phillip Swann) is
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