The ecommerce site has offered movie and TV show downloads for several months, but only in standard-definition. The Unbox downloads are available at Amazon's web site and on TiVo DVRs that have Broadband connections, including the $299 TiVo HD set-top.
Jim Denney, TiVo's vice president of product marketing, tells TV Week that Amazon will soon add high-def programming. The executive would not offer a specific launch date, but said it would happen in "in the not too distant future."
Microsoft's XBox, Apple TV and the Vudu VOD set-top now offer high-def programming over the Net directly to the TV. For TiVo, the addition of Amazon high-def content would help the company's efforts to generate more subscribers in the growing HDTV audience.
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