The e-commerce site's decision to offer the newly released titles at sharp discounts reflects a growing industry trend to lower prices on Blu-ray discs. (Many of the titles at Amazon are discounted by up to 50 percent.) With more Americans opting to buy Blu-ray players, the studios and their partners now believe that the high-def disc can reach a mass audience.

To see a list of the Blu-ray best-selling titles -- and learn how to order them, click below:

Blu-ray's Best Sellers For $15.99

See Amazon's 2009 Holiday Deals:
Amazon's 2009 Holiday Sale!

Click TVPredictions.com to see today's Swanni Sez.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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