TV Answer Man
Does DIRECTV Have a Better Business Bureau Rating?
By Swanni Follow @SwanniOnTV
Washington, D.C. (June 19, 2013)
-- Editor's Note: TV's
Answer Man, aka Swanni, takes your questions regarding how to
best use the latest products and services in TV technology. If
you have a question about TV technology, ask TV's Answer Man by
sending an e-mail to
Q. I read with great
interest your article on DIRECTV and its requirement that a
victim of the Colorado forest fires pay for a receiver
article.) I've heard of similar
problems with DIRECTV so I looked up their Better Business
Bureau rating and couldn't have find one. What's up with that?
-- John, Phoenix, Arizona.
John, from 2010-2012,
the Better Business Bureau of Los Angeles gave DIRECTV failing
grades for poor service and allegedly ignoring the complaints of
their customers. In fact, the consumer watchdog group's LA
office, where DIRECTV's headquarters is located,
its lowest rating of F twice and once gave DIRECTV a D.
But before you say, Ah-ha!, there's another side of the story.
The national Better Business
Bureau office earlier this year ousted the Los Angeles chapter
for allegedly requiring LA-based companies to pay membership
fees in return for good grades. DIRECTV is not accredited by the
BBB and apparently never agreed to pay the fees.
"Over a period of more than
two years, BBB of the Southland (LA area) failed to resolve
concerns about compliance with several standards required of
BBBs, including standards relating to accreditation, reporting
on businesses, and handling complaints," Carrie A. Hurt,
president and chief executive of the Council of Better Business
Bureaus, said in March, according to the
Los Angeles Times.
We asked DIRECTV in March if it believed it was unfairly graded by the
BBB's LA chapter and it refused to comment. But it is noteworthy
that DIRECTV was given a 'B' rating by the consumer group before
the pay-for-play scheme began.
The BBB's national office is still investigating the LA office's
files and trying to determine if poor grades were given because
companies refused to pay up. On DIRECTV's BBB page today, the
group says: "BBB
is currently updating its files on all businesses in the Greater
Los Angeles area and pending that review, a BBB rating is
We'll keep you updated if and when that changes.
Update: Katherine Hutt of the BBB e-mailed us after this
article was published to say that the LA-based ratings will
begin again in September. The ratings will be based on six
months' worth of complaints and reports.