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What Is Color Temperature On My TV?
By Swanni

Washington, D.C. (January 30, 2013) -- Editor's Note: TV's Answer Man, aka Swanni, takes your questions regarding how to best use the latest products and services in TV technology. If you have a question about TV technology, ask TV's Answer Man by sending an e-mail to

Q. I've been trying to improve the picture on my TV. What is this setting called Color Temperature and what should I set it on? Will it help my picture if I set it right? -- Don, Dallas, Texas.

Don, Color Temperature basically describes the color of the light source that's being displayed on your screen. Colors such as yellow or red are considered 'Warm' colors while blue is a 'Cool" color.

Most TVs allow you to set your Color Temperature at Warm, Cool or Normal. So what 'Color Temperature' should your TV be set at?

This is not a black and white answer, if you'll forgive the pun. Generally, though, you should set your TV at 'Cool" if you are watching it in a well-lit room. The Cool setting enhances the blue colors, which tends to brighten the image. That should improve the way your picture looks in an equally bright room.

However, if you're watching your TV in a dimly lit room, use the Warm setting. This will heighten the yellow colors, which tends to soften the image and give it, well, a warmer feeling. That will create a more pleasing picture in a room with little lighting.

Okay, now that I said that, let me qualify it by adding that this is a trial-and-error process. If you think that the Warm or Cool setting doesn't quite look right, try the other or the Normal setting. Like
Picture Mode on your TV, there is no absolute right setting. Play around with it and see which one looks best to you.

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