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Why Doesn't DIRECTV Offer Racy Movies In HD?
By Swanni

Washington, D.C. (April 7, 2013) -- Editor's Note: TV's Answer Man, aka Swanni, takes your questions regarding how to best use the latest products and services in TV technology. If you have a question about TV technology, ask TV's Answer Man by sending an e-mail to swann@tvpredictions.com

Q. I feel odd asking this, but why doesn't DIRECTV offer any lovemaking movies in HD? ( You know what I mean by that, right?) Wouldn't it increase the buy rates? I mean, me and my husband would order more, I'll tell you that. -- Kendra, Riverside, California.

Kendra, you're right. DIRECTV has 17 channels devoted to content for consenting couples, but not a single one is in high-def. And it's not that the studios don't produce the movies in HD. It's DIRECTV's choice to air them in standard-definition only.

Now why is this? I think one clue is that DIRECTV isn't the only TV provider that doesn't offer adult fare in high-def. Most cable operators don't, either, and the few that do don't even promote it.

Basically, the TV providers don't believe that HD makes that much difference in buy rates. They think people will order the movies either way, even with those huge prices for monthly subscriptions for a channel, or a single viewing of a film. So, the theory goes, why use precious satellite or cable system space for a high-def adult channel when you could use it for a channel that more people would appreciate.



Personally, I think that's a mistake. I think buy rates would go up if the movies were in HD, but DIRECTV and other TV providers obviously have the research data and feel otherwise.

Last note: DIRECTV in 2004 launched an adult channel in HD and even charged more because it was in high-def. But the satcaster soon dropped the channel.

So, Kendra, maybe DIRECTV knows something we don't.

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