Analyst: Apple TV Will Cost Twice as Much

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Analyst: Apple TV Will Cost Twice as Much
By Swanni

Washington, D.C. (December 4, 2011) -- A Wall Street analyst is predicting that the new Apple-branded TV will cost twice as much as its competitors' sets. For instance, if Sony or Panasonic was selling a certain 47-inch HDTV for $800, the comparable Apple model would likely retail for $1,600.

Gene Munster, an analyst with Piper Jaffray, said last week at an industry conference that Apple in late 2012 will introduce sets in a range of sizes and they will include the iPhone 4S feature, the Siri voice-activated technology.

BizJournals.com reports that Munster said that Apple will enter the TV business because it believes that Americans are reluctant to connect separate devices to their sets; Apple sells a Net-enabled set-top called Apple TV, but its sales have been lackluster at best.

Munster said the standalone Apple TV set will come with a remote, but it will also be capable of being controlled with an iPhone or iPad. And like the iPhone and iPad, Apple TV viewers will be able to download content and apps from Apple's iTunes store.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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