Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.
Click TVPredictions.com to read more news and features on TV technology.
Analysts Lay Egg With Apple HDTV Poll
By Swanni
Washington, D.C.
(August 9, 2012)
-- Two Wall Street analysts have conducted a poll of 200
consumers in the Minneapolis/St. Paul area and concluded that 49
percent of the entire nation is interested in buying an
Apple-branded TV.
The analysts -- Piper Jaffray's Gene Munster and Barclays's Ben
Reitzes -- say the Minnesota poll has a 95 percent confidence
level and thus reflects the opinions of the entire U.S.
population, writes Fortune Magazine.
And they said this with a straight face, or a straight keyboard,
that is.
Anyone who has ever done a poll, or even read one, knows that
polling 200 people in one town can not produce an accurate
reading of the intentions of the entire country. Polling 200
people in one town may not even produce a good measurement of
what that particular town will do. The number of respondents is
simply not high enough and the restrictive regional nature of
the poll creates all kinds of unknowns. People in Minnesota have
different demographics, economic conditions and a host of other
characteristics different from other states.
But it seems that the analysts are anxious to issue something --
anything -- that suggests the nation is clamoring for an Apple
HDTV. Munster in particular has been a loud booster of the Apple
HDTV, issuing ever-shifting predictions for when Apple will
launch one. He also once said it will be the biggest thing in
consumer electronics since the smart phone.
An Apple HDTV -- if Apple ever does launch one -- could generate
significant sales. But with a likely price point much higher
than a comparably-sized set, it also could turn out to be a
mixed bag at retail.
But one thing is for sure: Someone should take an Apple iPhone,
call Munster and Reitzes and tell them a few things about
polling.
Comment on this story below.
_______________________________________________________________________________
What do you think? Offer your comments below!
