So says Phillip Swann, president of TVPredictions.com, in a new video.
Swanni says retail sources tell him that Apple TV sales have been "horribly low." Consequently, he predicts that Apple will pull the product off the market next year.
Apple TV, which was launched in March, can send media files stored on your PC to your High Definition TV, including music, pictures and 720p high-def video. The product costs $299.
Apple said last week that YouTube videos are now available via the device, but high-def videos have yet to be added.
But Swanni says in the video that retailers tell him that consumers have little interest in watching their PC-stored videos on their televisions. Or, at least, they have little interest in spending $299 to do so.
He said Apple has refused to release sales figures for Apple TV to date because it knows how poorly it's performing at retail.
To see Swanni's video on Apple TV, click Apple
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Phillip Swann is
president and publisher of TVPredictions.com. He has been quoted in
dozens of publications and broadcast outlets, including CNN, Fox
News, Inside Edition, The New York Times, The Washington Post, The
Chicago Tribune, The Financial Times, The Associated Press and The
Hollywood Reporter. He can be reached at
swann@tvpredictions.com
or at 703-505-3064.
Click
TVPredictions.com
to read more news and features on TV
technology.