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News
August: Bad Month For Blu-ray
Disc sales fall thanks to lackluster lineup of releases.
By Swanni
Washington, D.C. (August 28, 2008)
-- Blu-ray disc sales have fallen
sharply in the first few weeks of August, according to Home
Media Magazine which tracks the numbers.
For example, Blu-ray sales revenue fell 10 percent, or $6.19
million, for the week ending August 17, the lowest level since
the publication has tracked the numbers.
Blu-ray enthusiasts quickly noted that the month has been filled
with lackluster releases such as Jumper, 10,000 B.C. and The
Bank Job. However, the decline shows that Blu-ray's sales
momentum is at the mercy of what the big studios release and
when.
Batman Begins, which was released several weeks ago, has
been the top Blu-ray seller for the month thus far. Top
Gun and Starship Troopers also sold well in the category.
Blu-ray sales have accounted for roughly eight percent of all
DVD sales for the month, a slight decline from previous months.
Blu-ray companies believe the fall season will show immediate
and dramatic improvement in both disc and player sales with the
release of several blockbuster titles, starting with Iron Man on
September 30.
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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com
or at 703-505-3064.
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