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New Orleans Cable Gets Super Bowl In HDTV
Belo-owned CBS station in Louisiana permits Cox Cable to offer high-def broadcast while carriage negotiations continue.
By Phillip Swann
 
Washington, D.C. (February 1, 2007) -- The Belo-owned WWL-TV in New Orleans said early this morning that it will allow Cox Cable there to offer the CBS High-Definition broadcast of Sunday's Super Bowl.

Belo and Cox have been battling over a new agreement for the right to carry WWL's standard and high-def signals.

But Belo Corp. said in a statement this morning that "significant progress" has been made in the talks.

"
As a result there will be a 30 day extension for the carriage of WWL TV Channel 4 and Newswatch 15 on Cox Cable. As a good faith gesture, and for the benefit of the viewers of New Orleans, Belo and Cox will provide Sunday's Super Bowl,including pre-and post-game coverage, in High Defiinition on Cox cable," Belo said in a statement.
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As of yesterday, it appeared that nearly 200,000 Cox Cable subscribers in New Orleans would be unable to watch Sunday's Super Bowl in High-Definition TV.

WWL-TV, the New Orleans area CBS affiliate, was  threatening to force Cox to take its high-def -- and standard definition -- channels off the air because the two companies could not reach a carriage agreement.

Under federal law, TV providers can not carry a local station's signal without its permission.

In the past, local stations and cable operators have reached agreement on carriage of analog channels usually by exchanging promotional considerations.

However, many local stations, including those owned by companies such as Belo, are now demanding fees from cable ops to carry their high-def channels. In several cities, cable operators have refused the request, which has led to the local stations forcing the cable operators to remove the HD channels from their lineups.


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