Best Buy Offers Free Delivery On Big HDTVs

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"We view this as a promotional lever, one that right now most of our competitors can't match. What it's intended to do is eliminate a pretty significant barrier for customers interested in buying a pretty big TV," said a Best Buy spokesman.

The newspaper speculates that such promotions could become permanent in the CE field as competition between retail stores and e-commerce sites increases. Sears has also added a free delivery feature to select high-def sets.

"In this kind of economy, that's the kind of seamless transaction that appeals to the consumer," NPD technology analyst Stephen Baker told WSJ. "It makes it a little easier for them to part with their money to know some of these back-end issues are taken care of."

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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