Washington, D.C. (December 13, 2006)
-- Sony Electronics said this week that plunging prices
for High-Definition TVs could hurt the industry. Well,
some Best Buy shareholders might agree with that
assessment today.
Best Buy, one of the nation's largest electronics
retailers, said yesterday that its fiscal third quarter
profit fell short of Wall Street estimates.
The reason: Price cuts in high-def sets.
The "big box" retailer was forced to dramatically slash
HD prices in the quarter to keep pace with Wal-Mart
which dropped large-screen sets under $1,000.
However, Best Buy CEO and vice chairman Brad Anderson
told analysts that the price cuts were a necessary evil.
"We
chose to match or beat on categories like name-brand
flat-panel TVs, and honestly, if we could do it all over
again, we'd make exactly the same decision," said
Anderson.
Best Buy shares fell nearly five percent on the third
quarter news.

