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Best Buy Cuts HDTV Prices -- And Profits
The electronics retailer's third quarter profits fall short of Wall Street estimates.
By Phillip Swann

Washington, D.C. (December 13, 2006) -- Sony Electronics said this week that plunging prices for High-Definition TVs could hurt the industry. Well, some Best Buy shareholders might agree with that assessment today.

Best Buy, one of the nation's largest electronics retailers, said yesterday that its fiscal third quarter profit fell short of Wall Street estimates.

The reason: Price cuts in high-def sets.

The "big box" retailer was forced to dramatically slash HD prices in the quarter to keep pace with Wal-Mart which dropped large-screen sets under $1,000.

However, Best Buy CEO and vice chairman Brad Anderson told analysts that the price cuts were a necessary evil.

"We chose to match or beat on categories like name-brand flat-panel TVs, and honestly, if we could do it all over again, we'd make exactly the same decision," said Anderson.

Best Buy shares fell nearly five percent on the third quarter news.

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Sony Electronics president Stan Glasgow told reporters recently that
the steep HDTV price drop is good for consumers, but it could leave CE companies financially strapped and unable to invest in future products.

"LCDs will continue to experience heavy price erosion, but not at this level," said Glasgow, according to News.com. "It is hard to see that business model (of drastic price cuts) sustaining itself."

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____________________________________________

Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

Click TVPredictions.com to read more news and features on TV technology. 
 

 
 
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