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"We've seen very strong growth in Blu-ray players this year. It
has been a bright spot in a very gloomy industry landscape,"
says NPD's Ross Rubin. "Nearly all other electronics device
categories have been down, such as digital cameras and MP3
players."
Rubin says that $99 Blu-ray players are a virtual certainty on
Black Friday, but some retailers may drop the price to $49.
Kindle Wireless
Reading Device: $259
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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com
or at 703-505-3064.
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