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News Digest
Study: More Americans to Shop Black Friday
TVPredictions.com

Washington, D.C. (November 6, 2009) -- More consumers are planning to shop on Black Friday, the unofficial start of the holiday shopping season, according to a new study.

The survey of 1,000 consumers by the International Council of Shopping Centers and Goldman Sachs found that roughly 16 percent say they will begin their holiday shopping on Black Friday.

That's an increase from 10 percent in both 2007 and 2008, the study said. And it's more people saying they will shop on the big day than ever before. The,earlier high was 13 percent in 2006, the two groups said.

Read more below.

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A spokesman for the ICSC said more consumers are planning to shop on Black Friday because they are afraid that retailers will run out of heavily discounted items earlier this year than usual.
 

"ICSC Research thinks the holiday spending performance will be better than these pre-season consumer expectations, which is often the case following business cycle turning points in the economy," said a study spokesman.


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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

Click TVPredictions.com to read more news and features on TV technology. 

 
 
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