That's according to the Dow Jones news service.
Blockbuster recently added a PS3 display with a 42-inch Sony Bravia HDTV at 3,000 stores and the company expects to have the exhibit in all stores by the end of September.
Blockbuster CEO Jim Keyes says the PS3 sales will soon fuel an increase in both game and Blu-ray high-def disc rentals at his stores.
The video rental giant, which recently made a failed effort to buy Circuit City, says it could even sell the Bravia HDTV if it tried. (The company is testing TV sales in roughly 600 stores.)
"It's hard to resist the lure of the dramatic picture," Keyes said today, according to Dow Jones. "We've actually had customers try to buy the television."
Keyes said the Circuit City bid is encouraging more CE companies to consider selling their products at Blockbuster.
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