Washington, D.C. (February 3, 2009) -- Blu-ray player prices will fall to $150 suggested retail by the 2009 holiday season, according to an article in today's Economic Daily News.
The Chinese-language newspaper reports that "white box vendors," the industry term for no-name or little-known brands, will offer the $150 Blu-ray players.
Additionally, Lite-On IT, a Taiwan-based maker of optical disc drives, will sell Blu-ray players at that price, the article said. (The Economic Daily News article was reported today by DigiTimes.com). The newspaper said the low-priced Blu-ray players would be available internationally and in the United States.
If the report is true, it would likely mean that Blu-ray players would be available this holiday season for under $100. Discount stores often slash a product's suggested retail price, particularly during the holidays.
Most entry-level Blu-ray players now carry a suggested retail of $299, although stores and web sites offer some players for less than $200. Industry analysts have said that Blu-ray player prices need to fall before the high-def disc industry can reach a wider audience.
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The Chinese-language newspaper reports that "white box vendors," the industry term for no-name or little-known brands, will offer the $150 Blu-ray players.
Additionally, Lite-On IT, a Taiwan-based maker of optical disc drives, will sell Blu-ray players at that price, the article said. (The Economic Daily News article was reported today by DigiTimes.com). The newspaper said the low-priced Blu-ray players would be available internationally and in the United States.
If the report is true, it would likely mean that Blu-ray players would be available this holiday season for under $100. Discount stores often slash a product's suggested retail price, particularly during the holidays.
Most entry-level Blu-ray players now carry a suggested retail of $299, although stores and web sites offer some players for less than $200. Industry analysts have said that Blu-ray player prices need to fall before the high-def disc industry can reach a wider audience.
Comment on this article!
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