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Retailers: Blu-ray Player Sales to Jump
Executives say consumers now have more models to choose from.
By
Swanni
 
Washington, D.C. (September 14, 2008) -- Retailers see Blu-ray player sales rising in the coming months thanks to the introduction of both lower-priced and higher-priced models.

That's according to an article by Video Business.

Best Buy and some retailers are now offering Blu-ray players for under $300 -- and some reports suggest prices will fall even further in the next few months. But retail executives say the introduction of higher-priced models, which come with more features, will also appeal to high-def enthusiasts.

Pioneer, Sony and Yamaha have all recently introduced feature-laden models ranging from $1,000 and $2,200.

“I would say that the biggest thing we can bring to customers is a wide choice. We have tech savvy customers who would be interested (in advanced features), but then not everyone can have the top-of-the-line model," Best Buy spokesman Brian Lucas told the publication.

Lucas and other executives noted that there was a short supply of Blu-ray players earlier in the year. The sudden end to the Blu-ray/HD DVD format war in March caught Blu-ray manufacturers by surprise and they were not ready to offer more product.

Ultimate Electronics tells Video Business that the
$399 Sony BDP-S350 and $399 Samsung BD-P1500 models, and the $799 Pioneer BDP-05FD player, are the retailer's top sellers. Crutchfield's most popular sellers are the $399 Sony and the $999 Denon DVD-2500BTCI
.

“The features of higher-end players do make them relevant,” said Ultimate's Matt Duda. “One of the biggest complaints that we hear is how long a Blu-ray player takes to start up, but the Pioneer player has really improved the start-up time much more than any of the entry-level players. There is definitely a premium with some of these brands, but Blu-ray can co-exist at different price points. You cover your entire customer base."

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

Click TVPredictions.com to read more news and features on TV technology. 

 
 
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