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Will There Be Enough Blu-ray Discs?
Format's sudden victory has companies scrambling to produce more titles.
By
Swanni
 
Washington, D.C. (March 14, 2008) -- Toshiba's sudden exit from the HD DVD business is likely to spark a surge in both Blu-ray player and disc sales in the coming months.

But Video Business reports that some industry executives are concerned that there won't be enough discs to go around.

“As with all formats that are growing in popularity, there is the potential to have spot shortages during peak seasons,” says Jim Twiggs, vice president at Sony DADC Americas, which replicates discs. “At this point, there are no shortages, and the market is adding capacity as fast as possible to ensure adequate capacity for all.”

Sony and other Blu-ray replication companies are rapidly investing in new plants to increase disc production. But the problem is that few expected Toshiba to leave the business so soon, ceding victory to Blu-ray. (Toshiba announced last month that it was pulling the plug on HD DVD at the end of March.)

Companies that were charged with making HD DVD copies will have an even more difficult time making the switch.


“HD DVD lines cannot be switched over to make Blu-ray discs,” said a spokeswoman for Cinram International, another disc replicator, according to Video Business. “We are still in discussions with the studios and are looking at industry data points to obtain a clearer picture so that we’re able to better assess how we’re going to invest in the Blu-ray business going forward.”

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Swanni (Phillip Swann) is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.


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