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Blu-ray, Netflix Lead Home Video Boost
By Swanni
Washington, D.C.
(July 31, 2012)
--
Higher Netflix subscriptions and
rising Blu-ray sales teamed to boost home entertainment spending
by 1.4 percent in the first six months of 2012, compared to last
year's first six months.
That's according to a study from the Digital Entertainment
Group, a trade organization that represents entertainment
companies and CE firms.
The DEG said home entertainment spending reached $8.4 billion in
the first six months, compared to $8.3 billion last year in the
same time period. Streaming subscriptions represented only about
$1 billion of that total, but subscription growth jumped nearly
five fold. Netflix, the leading video streaming service, was
credited with leading the category's growth. The company last
year expanded its effort to convert its disc subscribers to
streaming.
Blu-ray sales revenue jumped 26 percent in the first six months
of the year while actual unit purchase increased 13.3 percent.
The group said there are now 42.1 million Blu-ray devices in
U.S. homes, including PlayStation consoles and standalone Blu-ray
players.
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