Washington, D.C. (October 20, 2008) -- Best Buy has lowered the price of its Insignia-branded Blu-ray player by $30 to $199.
The player, model NS-BRDVD, is the first Blu-ray player officially listed at under $200. Some web sites, including Amazon.com., have occasionally sold a Sony Blu-ray player for $194, but the manufacturer's suggested retail has stayed above $200.
In addition, Best Buy's web site says the Insignia Blu-ray player comes with a $100 coupon book inside the box which can be redeemed for Blu-ray movies at the store. (Note: Insignia is Best Buy's private label for numerous electronics.) The coupons effectively cuts the player's price to $99.
The Best Buy price drop is expected to be followed by similar discounts from other Blu-ray manufacturers as the holiday season gets closer.
On Best Buy's web site, the retailer advertises the $199 Blu-ray player under a header that reads, "Blu-ray Price Drops!" The page then includes links to three other Blu-ray players, two priced at $299 (Sony and Samsung) and one priced at $399 (Samsung.) Best Buy was selling the Insignia player for $329 last July.
The Insignia Blu-ray player is a 'Profile 1.1 player' meaning it does not include new interactive features except for picture-in-picture.
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The player, model NS-BRDVD, is the first Blu-ray player officially listed at under $200. Some web sites, including Amazon.com., have occasionally sold a Sony Blu-ray player for $194, but the manufacturer's suggested retail has stayed above $200.
In addition, Best Buy's web site says the Insignia Blu-ray player comes with a $100 coupon book inside the box which can be redeemed for Blu-ray movies at the store. (Note: Insignia is Best Buy's private label for numerous electronics.) The coupons effectively cuts the player's price to $99.
The Best Buy price drop is expected to be followed by similar discounts from other Blu-ray manufacturers as the holiday season gets closer.
On Best Buy's web site, the retailer advertises the $199 Blu-ray player under a header that reads, "Blu-ray Price Drops!" The page then includes links to three other Blu-ray players, two priced at $299 (Sony and Samsung) and one priced at $399 (Samsung.) Best Buy was selling the Insignia player for $329 last July.
The Insignia Blu-ray player is a 'Profile 1.1 player' meaning it does not include new interactive features except for picture-in-picture.
Comment on this article!
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