However, Retrevo says 34 percent of respondents in a nationwide poll said $150 is the most they will pay for a Blu-ray player. Most Blu-ray players are still priced above that level.

"Selling off a bunch of old Profile 1.5 players on Black Friday is one thing; getting the price point on a good quality Profile 2.0 player under $150 is another thing," the research firm said, according to Twice.

The company also said 49 percent of respondents said they had never seen a Blu-ray movie, which suggests that the industry still has work to do to persuade consumers to switch from DVD to the high-def disc. Supporting that claim, 62 percent of seniors told the research firm that they believed regular DVDs was all they needed, as did 26 percent of consumers from the age of 25 to 34.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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