The survey company asked 2,529 U.S. adults in April for their opinions on Blu-ray following the high-def disc format's victory over rival HD DVD. (Toshiba pulled the plug on HD DVD at the end of March.)
According to Harris, only four percent of Americans say they own standalone Blu-ray players while another five percent said they have a Play Station 3, which has a Blu-ray player inside.
The intent-to-buy rate is low, Harris said, even though about 70 percent of Americans have heard that Blu-ray won the high-def format war.
Noting that 87 percent of consumers say they have standard-def DVD players, Harris concludes: "it seems that the recently resolved High-Definition format war is not motivating consumers to purchase the advanced DVD players any time soon."
Twenty-three percent of consumers who were aware of the format war said they were waiting for it to end before buying a high-def disc player, although they had not done so by April.
Harris estimates that 10 percent of HDTV owners now have a Blu-ray player.
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