“There is going to be a lot of traffic with people looking for titles to play on their new devices and clearly you want to be positioned with new titles,” said Marc Rashba, vice president of worldwide marketing for Sony Pictures Home Entertainment, according to Video Business. “In our mindset, the fourth quarter represents a great opportunity going all the way through to January and early Easter.”
Sony, the studio behind Cloudy With a Chance of Meatballs, will also release Michael Jackson's This Is It on January 26, Video Business reports.
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Studio executives are confident that the new releases will sell
well with reports indicating that Blu-ray player sales reaching
record levels this holiday season.
Blu-ray's Best Sellers For $15.99
Amazon's
2009 Holiday Sale!
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