New Report Says Blu-ray Outsells DVD By 2012

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New Report Says Blu-ray Outsells DVD By 2012
The prediction follows a similar forecast last June from a different group.
By Swanni

Washington, D.C. (August 20, 2008) -- A new study from a research group is forecasting that Blu-ray high-def discs will outsell standard DVDs by 2012.

The Entertainment Merchants Association, a non-profit trade group, predicted in June that Blu-ray disc sales will reach $9.5 billion in 2012, up from $260 million in 2007, and surpassing the SD DVD.

And yesterday, Futuresource Consulting, which is based in London, also said Blu-ray will begin outselling the standard DVD by 2012, at least in overall revenue.

Home Media Magazine reports that the group says U.S. consumers will purchase 45 million Blu-ray discs this year -- four times the amount of last year.

Futuresource also predicts that lower Blu-ray player prices will drive strong 2008 holiday sales for the new category.

"I would be amazed if we don’t see a Blu-ray player in the U.S. at or below $250 by the end of the year,” said Futuresource's Jack Wetherill. “To stimulate consumer traffic in the holiday season, who’s to say there won’t be a player (priced) closer to $200?"

The lowest retail Blu-ray player now costs around $399 although some players can be found for around $300 at some retail stores and web sites.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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