Blu-ray Sales Up 83 Percent In 2009

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DEG, which represents Hollywood studios and other entertainment companies, said Blu-ray revenue now represents an average of 12 percent of all hard media sales. However, some high-visual titles, such as Watchmen, have reached the 30 percent mark.

“Titles that appeal to the early adopter demographic continue to perform increasingly well on Blu-ray, representing upwards of 20 percent of all physical media sales,” said DEG Chairman Bob Chapek, who's also president of Walt Disney Home Entertainment. “As the penetration of Blu-ray increases, we are beginning to see the same kind of response by mainstream audiences that we are seeing in early adopters.”

The group said Blu-ray players, including the Play Station 3 console, which has a Blu-ray player inside, are now in almost 12 million homes in the U.S.

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