Group: 2.7 Million Blu-ray Players Sold
The high-def format's backers counter claims by their rival.
By Swanni
That's according to an article in Video Business.
The Blu-ray group, which represents studios and hardware makers, is counting sales of both standalone Blu-ray players and the Sony Play Station 3, which has a Blu-ray player inside.
While the group did not break out the sales figures, the PS3 is estimated to represent the vast majority of overall Blu-ray player sales. Video Business reports there had been two million PlayStation 3 units sold through October.
The Blu-ray backers appear to be responding to a recent claim by HD DVD's promotional group that 750,000 HD DVD players have been sold. (See: HD DVD Sales Pass 750,000)
The HD DVD group counted sales of both standalone players and the HD DVD player which can be attached to Microsoft's XBox 360.
Unlike Blu-ray, standalone HD DVD players represent the majority of overall HD DVD player sales. Retailers recently cut the price of the entry-level HD DVD player to under $200 -- roughly $200 less than what a Blu-ray player goes for at most retail stores.
Blu-ray, backed by Sony, and HD DVD, headed by Toshiba, are rival formats competing for the new high-def disc audience.
Blu-ray disc sales have also led HD DVD by a 2-1 margin for more than a year. The Blu-ray promotional group said four million Blu-ray discs were sold through November, compared to 2.5 million for HD DVD.
Comment on this article!
___________________________________________
____________________________________________
Click
TVPredictions.com to see today's Swanni
Sez.
©
TVPredictions.com
____________________________________________
Swanni (Phillip Swann) is
president and publisher of TVPredictions.com. He has been quoted in
dozens of publications and broadcast outlets, including CNN, Fox
News, Inside Edition, The New York Times, The Washington Post, The
Chicago Tribune, The Financial Times, The Associated Press and The
Hollywood Reporter. He can be reached at
swann@tvpredictions.com
or at 703-505-3064.
Click
TVPredictions.com
to read more news and features on TV
technology.