Washington, D.C. (December 10, 2008) -- Americans purchased 147,000 standalone Blu-ray players in the week after Thanksgiving, according to an article by Home Media Magazine.
Citing research from the NPD Group and DisplaySearch, the publication said that Blu-ray player sales netted a total of $30.3 million in revenue for that time period.
This is the first measurable evidence that Blu-ray players generated significant sales during the Black Friday sales period. News reports and analysts had speculated that the player had become one of the season's hottest items due to prices falling under $200.
A DisplaySearch official said the Black Friday week sales numbers were "very strong," adding that Blu-ray player had never sold more than 50,000 units in a week until now.
Despite the sales boost, however, some Blu-ray company officials have already acknowledged that sales could slow during the month of December due to a slight increase in player prices. The sub-$200 Blu-ray players now cost slightly more than $200 in most stores.
“Sony was fairly active in bundling players with HDTVs,” said Paul Erickson, director of DVD market research at DisplaySearch. “But price aggression is proving to be the fundamental way to drive Blu-ray players into homes. This holiday, that’s probably going to continue.”
Home Media reports that DisplaySearch estimates that roughly four million standalone Blu-ray players will be sold in 2009.
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Citing research from the NPD Group and DisplaySearch, the publication said that Blu-ray player sales netted a total of $30.3 million in revenue for that time period.
This is the first measurable evidence that Blu-ray players generated significant sales during the Black Friday sales period. News reports and analysts had speculated that the player had become one of the season's hottest items due to prices falling under $200.
A DisplaySearch official said the Black Friday week sales numbers were "very strong," adding that Blu-ray player had never sold more than 50,000 units in a week until now.
Despite the sales boost, however, some Blu-ray company officials have already acknowledged that sales could slow during the month of December due to a slight increase in player prices. The sub-$200 Blu-ray players now cost slightly more than $200 in most stores.
“Sony was fairly active in bundling players with HDTVs,” said Paul Erickson, director of DVD market research at DisplaySearch. “But price aggression is proving to be the fundamental way to drive Blu-ray players into homes. This holiday, that’s probably going to continue.”
Home Media reports that DisplaySearch estimates that roughly four million standalone Blu-ray players will be sold in 2009.
Comment on this article!
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