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Study: Blu-ray Players to Ship 105M In 2015
By Swanni

Washington, D.C. (September 27, 2011) -- Research group In-Stat is predicting that shipment of Blu-ray players will hit 105 million units worldwide by 2015.

If the forecast comes true, the Blu-ray player will have easily replaced the DVD player as consumers' first choice in home video. It would also seem to pour cold water on analyst projections that video streaming will soon replace hard media.

However, before you make that assumption, In-Stat says that Blu-ray players will become more popular for its capacity to store and stream digital content as well as play discs. Many current Blu-ray players can stream video from services such as Netflix and Vudu.

In-Stat also suggests that a rise in Blu-ray recorders will fuel greater interest in the format.
 

“Blu-ray recorders will replace DVD recorders and many consumers of recorders will even drop the physical disk media option altogether and instead opt for a player with a large hard drive or digital media storage in which to store (digital video content),” said Norm Bogen, In-Stat's vice president for digital entertainment.

As of now, Blu-ray recorders have not been launched in the United States, although they are popular in Japan. The In-Stat study press release does not make mention of when the group believes that Blu-ray recorders will be available in North America. (The release also does not say how many Blu-ray players were shipped last year, for comparison to its 2015 estimates. However, reports show that roughly 30 million Blu-ray players are now in U.S. homes.)

In-Stat said that North America represented 38 percent of all Blu-ray player shipments in 2010. The company also said that 15 percent of Netflix subscribers now get Blu-ray discs from the online video service.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.



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