Survey: HD DVD Exit Could Spark Blu-ray Sales Surge
Online poll by TVPredictions.com suggests many consumers have been waiting for the format war to end.
By Swanni
An reader poll conducted this weekend by TVPredictions.com found that 43 percent of respondents would buy a Blu-ray player if Toshiba pulls the plug on HD DVD.
News reports this weekend have said Toshiba is planning to stop production on new HD DVD players and cede defeat to Blu-ray in the format battle.
The TVPredictions.com poll, which attracted 2,503 participants, found that only 20 percent said they would not buy a Blu-ray player if HD DVD drops out.
Thirty-seven percent of respondents said they already had a Blu-ray player.
While the poll is not scientific, it offers a likely snapshot of the high-def audience at this time. TVPredictions.com, which gets approximately 20,000 visitors each business day, focuses exclusively on high-def issues and thus attracts a strong HD readership.
To date, both Blu-ray and HD DVD players have generated few sales compared to standard-def DVD players. However, Blu-ray supporters have said the new format will start to challenge the SD DVD after the format war is settled.
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Swanni (Phillip Swann) is
president and publisher of TVPredictions.com. He has been quoted in
dozens of publications and broadcast outlets, including CNN, Fox
News, Inside Edition, The New York Times, The Washington Post, The
Chicago Tribune, The Financial Times, The Associated Press and The
Hollywood Reporter. He can be reached at
swann@tvpredictions.com
or at 703-505-3064.
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