Video Business reports that it will be the first time ever that a major video release will debut on Blu-ray before DVD, a sign that the studios are shifting their focus to growing the Blu-ray audience.
The publication adds that retail sources say that Disney hopes the early Blu-ray release for Bolt will generate more interest in the high-def disc.
“This should give some incentive to Blu-ray fans,” one studio source told Video Business.
However, the source added that “this is not a strategy that will happen with every title.”
Until now, new video releases were either released first on DVD or they were released on DVD and Blu-ray on the same day.
Despite Disney's strategy, one retail source tells Video Business that it could back fire, saying that retailers could break the embargo on the Bolt DVD and sell it on the same day as the Blu-ray debut.
Bolt, the story of a super canine, stars John Travolta as the voice of the dog.
Comment on this article!
_______________________________________________________
Click TVPredictions.com to see today's Swanni Sez.
© TVPredictions.com
______________________________________________________
Phillip Swann is
president and publisher of TVPredictions.com. He has been quoted in
dozens of publications and broadcast outlets, including CNN, Fox
News, Inside Edition, The New York Times, The Washington Post, The
Chicago Tribune, The Financial Times, The Associated Press and The
Hollywood Reporter. He can be reached at swann@tvpredictions.com
or at 703-505-3064.
Click TVPredictions.com to read more news and features on TV
technology.
