Video Business reports that it will be the first time ever that a major video release will debut on Blu-ray before DVD, a sign that the studios are shifting their focus to growing the Blu-ray audience.
The publication adds that retail sources say that Disney hopes the early Blu-ray release for Bolt will generate more interest in the high-def disc.
“This should give some incentive to Blu-ray fans,” one studio source told Video Business.
However, the source added that “this is not a strategy that will happen with every title.”
Until now, new video releases were either released first on DVD or they were released on DVD and Blu-ray on the same day.
Despite Disney's strategy, one retail source tells Video Business that it could back fire, saying that retailers could break the embargo on the Bolt DVD and sell it on the same day as the Blu-ray debut.
Bolt, the story of a super canine, stars John Travolta as the voice of the dog.
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