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Cable Will Keep Extra Innings; HDTV Expected
But EchoStar could be left out of the game.
By Phillip Swann
 
Washington, D.C. (April 5, 2007) -- Major League Baseball has agreed to a deal that will let cable TV operators carry its 'Extra Innings' package.

Comcast, Cox and Time Warner say they will carry the package, which includes up to 60 out of market games a week. Other cable operators are likely to announce their plans in the next few days.

However, less clear is whether EchoStar subscribers will have access to the package.

High-Definition plans were also not immediately known, but cable operators have previously shown some Extra Innings games in HD on INHD, which is owned by In Demand, the cable group that negotiated the new deal with the league.
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MLB and DIRECTV signed an agreement last month that said the satcaster could have Extra Innings exclusively if other TV providers did not match the offer by last Saturday. (The satcaster plans to show most of the games in High-Definition by 2008.)

However, under pressure from congressional leaders, MLB agreed to extend negotiations with other TV providers past the Saturday deadline. In Demand and the league announced the new agreement last night.

As part of the deal, cable TV's top systems and DIRECTV, will carry MLB's Baseball Channel when it launches in 2009. In Demand, which is owned by Comcast, Cox and Time Warner, agreed that the cable operators would offer the channel to 80 percent of its digital cable subscribers.

That provision means that roughly 40 million cable and satellite viewers will have access to the Baseball Channel in 2009.

In Demand and DIRECTV will also both have an equity stake in the new channel.

"Our chief goal throughout the process was to ensure that fans would have access to as many baseball games and as much baseball coverage as possible," MLB President Bob DuPuy said in a statement. "With this agreement, the MLB Channel will launch with an unprecedented platform."

Rob Jacobson, president of In Demand, echoed that sentiment:

"We couldn't be happier that we have reached an agreement with Major League Baseball and are able to make these games available to baseball fans as we have for the past five years," he said.

DIRECTV issued a statement saying it was pleased that the cable agreement will provide the satcaster with "unique financial benefits." However, DIRECTV now loses the exclusive rights to the Extra Innings package.

A MLB spokesman said the league would continue to negotiate with satcaster EchoStar, according to the Associated Press.  But DIRECTV said it expected to be the exclusive satellite carrier of the package.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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