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News Digest
News Corp. Exec: 3D TV Just a Niche Product
TVPredictions.com
Washington, D.C. (September 15,
2010) --
News Corp COO Chase Carey has dismissed industry claims that 3D
TV will be as successful as High-Definition TV.
Speaking to the Hollywood Radio Television Society on Tuesday,
Carey said the 3D TV will ultimately have just a niche role in
the nation's living rooms, reports TheWrap.com.
Carey, who was previously CEO of DIRECTV, a strong booster of 3D
TV, said some consumers will use the 3D set for certain sporting
events and movies.
"(But 3D TV) isn't the second coming of HD, and if you say it
will have the speed of adoption that HD had, I'm not buying
that," Carey said.
Many industry officials have tried to compare the slow adoption
of the 3D TV to the slow advancement of the HDTV a decade ago.
The Consumer Electronics Association has estimated that only 1.1
million 3D TVs will be in homes by year's end. But TV makers and
other 3D TV defenders say that consumers will eventually embrace
the new format as they did the high-def set.
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more below.
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Carey, however, says the two technologies are dramatically different, reports TheWrap.com.
"I don't think you'll pop home and watch 8 o'clock TV with 3D glasses on," he said. "The (adoption) will be somewhat different than HD. That was a situation where, if you had two other networks doing it, you didn't want to be left out."
News Corp. owns the Fox Network. Chase's remarks could suggest the network is not inclined to invest heavily in 3D TV at this time.
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Phillip Swann is president and publisher of TVPredictions.com.
He has been quoted in dozens of publications and broadcast
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