News
Analysis
Swanni
Predicts: CBS' 60 Minutes to Go HDTV
The
network will also give the high-def treatment to
other news magazines, such as 48 Hours
By Phillip Swann
Washington, D.C. (March 30) -- Earlier this
week, I predicted that CNN will launch a
High-Definition TV channel in the next year.
Today, I have a new prediction for HDTV and the
news business:
I predict that CBS will launch a high-def
version of its popular news magazines, 60
Minutes and 48 Hours, in the next
year.
However, I also predict that the network will
not do the CBS Evening News in high-def
anytime soon. With the resignation of anchor Dan
Rather over the Bush National Guard story, the
network will focus exclusively on restoring the
nightly newscast's credibility and ratings. It
simply doesn't have the time -- nor the
inclination -- to worry about HDTV.
However, the network is looking closely at
producing the nightly news magazines in
high-def. In this crystal ball, it's unclear
exactly when CBS will launch 60 Minutes
and 48 Hours in HDTV, but it should
happen by the 2006 Fall season, if not much
sooner. The network believes it's the right
move, considering the steady growth of HDTV
sales and interest from advertisers to air their
spots in high-def.
I will keep you posted on new developments on my
latest prediction. To see a list of my past 2005
predictions, many of which have already come
true, click:
2005
Predictions
-30-
Phillip Swann, president of TVPredictions.com,
has been quoted on TV technology in dozens of
publications and by broadcast outlets, such as
The Chicago Tribune, The Hollywood Reporter, Fox
News and CNN. If you would like to contact Mr.
Swann, he can be reached at 703-505-3064 or at swann@tvpredictions.com
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