CEA: 65 Percent Of Homes Own HDTVs

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CEA: 65 Percent Of Homes Own HDTVs
TVPredictions.com

Washington, D.C. (May 7, 2010) -- An industry trade group said yesterday that 65 percent of U.S. households now own at least one High-Definition TV.

The Consumer Electronics Association, which represents CE companies, said the HD ownership count is a 13 percentage point increase from a year ago.

While other recent studies have put HD ownership in the U.S. at just over 50 percent, the CEA said HDTV sales have been booming in the past 12 months. In fact, the group called HDTV "the top industry growth driver of the past 12 months."

“A drop in price, widespread availability of HD content and successful completion of the digital television transition last year have all led to an increased ownership rate for HDTVs,” said Brian Markwalter, CEA's vice president of research.

Read more below.

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The CEA found that many consumers are now buying HDTVs as secondary sets. The average households now owns 1.8 HDTVs, up from 1.5 in 2009.

HDTVs are also the first product consumers say they want to purchase, with 23 percent planning to buy a new HDTV in the coming months.

In other findings, the CEA said the average U.S. household spent $1,380 on consumer electronics products in the past 12 months, an increase of $151 from the last year.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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