Cinemax: All HD On September 1

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Cinemax HD: All HD On September 1
The channel says it will be the first premium channel to do so.
By Swanni

Washington, D.C. (August 26, 2008) -- HBO has announced that Cinemax's main channel will go all-HD on September 1.

The network says Cinemax HD will be the first premium subscription channel to broadcast an all-HD lineup. Other channels, such as HDNet Movies and MGM HD, also broadcast an all-HD lineup. (The standard-def version of Cinemax will continue to offer SD versions of the movies.)

HBO, which owns Cinemax, says the movie channel's on-air promos and short features will also be in high-def.

"As the No. 1 movie service, Cinemax subscribers have come to expect a picture of the highest quality. We are thrilled to be the leader among premium channels in offering a 100 percent HD channel." said Dave Baldwin, executive vice-president of program planning for HBO and Cinemax.

The Cinemax HD September lineup will include such movies as The Bourne Ultimatum, Rendition, and The Assassination of Jesse James by the Coward Robert Ford.

Until now, Cinemax HD has offered a mix of high-def and standard-def films.

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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