Circuit City Sells $197 HD DVD Player
The retailer follows a similar price cut by Wal-Mart.
By Swanni
The price cut follows a similar decision by Wal-Mart to offer the HD DVD player for $198 at selected stores.
The high-def DVD player normally retails for $299, although it can be found for as low as $227 at e-commerce sites.
HD DVD supporters are hopeful that the lower price will generate more sales as HD DVD battles the Blu-ray format in the high-def disc war.
Circuit City's decision to offer the Toshiba player for under $200 increases the pressure on Blu-ray manufacturers to lower their prices.
The lowest priced Blu-ray player (Sony) now retails for $499, although most stores and web sites are carrying it for around $449 or less.
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