News
Comcast: Come Binge With Us
By Swanni
Washington, D.C. (March 14, 2013) -
Perhaps feeling envious
about the mountains of media coverage for 'binge viewing' on
streaming services such as Netflix, Comcast yesterday announced
a "Watchathon" for the last week of March during which
subscribers can watch multiple episodes of scores of shows.
Binge viewing is an industry term used to describe the watching
of several episodes in a single sitting to 'catch up' on a
program or watch it for the first time.
Comcast has partnered with 30 networks to allow their
programming to be used for the marathon which will take place
from March 25 to 31. The cable operator said more than 3,500
episodes will be available and some shows will offer every
episode that's ever aired including Game of Thrones, Duck
Dynasty, Downton Abbey, Spartacus, Girls, Dexter, True Blood,
House of Lies, Psych and Californication.
Comcast said other shows will be available in current seasons or
multiple seasons such as Mad Men, The Walking Dead, Revolution,
Touch, The Wire and Parenthood.
During the Watchathon week, the cable company's subscribers will
have free access to episodes from the premium channels such as
HBO and Showtime even if they don't subscribe to those channels.
"The scale of Xfinity Watchathon Week is enormous," said Maggie
Suniewick, vice president of video services for Comcast. "This
will be the biggest catch-up ever in TV history, offering
Xfinity TV customers the opportunity to binge view the hottest
shows on top networks for free."
Comcast said the networks that are participating in the
Watchathon program are: HBO, Showtime, Starz, Cinemax, ABC,
CBS, FOX,
NBC and PBS; and Cable networks A&E, AMC, BBC America, BET,
Comedy Central, Discovery, FX, HISTORY, IFC, Lifetime, LOGOTV,
MTV, mun2, National Geographic Channel, Syfy, TBS, TNT, Travel
Channel, TV Land, USA and
WE TV.
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