Comcast to Show Masters In 3-D

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Comcast to Show Masters In 3-D
TVPredictions.com

Washington, D.C. (March 15, 2010) -- Comcast announced today that it will provide a dedicated channel next month to broadcast the Masters in 3-D.

The 3-D broadcast will be available to Comcast subscribers who have purchased new 3-D-enabled sets, the cable operator said. Panasonic and Samsung are now selling 3-D sets online and at Best Buy.

The Masters tournament runs from April 7-11. By offering a 3-D program to home viewers in April, Comcast will beat DIRECTV by roughly two months. The satcaster had thought it would be the first to offer 3-D to the home with plans to launch three 3-D channels in June.

"This event will mark a series of industry firsts - the first live next-generation 3D broadcast of a major sporting event on TV, the first live simulcast of a next-gen 3D event online, and the industry's first live multi-camera next-gen 3D production," Comcast's Derek Harrar blogged today at the company's web site.

Comcast said two hours of live afternoon play will be available in 3-D each during the tournament.

Read more below.

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Billy Payne, chairman of the tournament, which is played in August, Georgia, said this will be the first golf event broadcast in 3-D.

"Our engineers in Comcast Labs have been testing transmission of footage from Augusta National over the past few weeks and I can tell you that it's nothing short of spectacular," Harrar wrote today. "You can see how 3D can dramatically enhance the viewing experience, giving a unique, immersive perspective of the golf environment. The challenges to the players represented by the varied contours of the course come alive and I particularly liked one shot where the sand flew from the bunker. Wow."

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Phillip Swann is president and publisher of TVPredictions.com. He has been quoted in dozens of publications and broadcast outlets, including CNN, Fox News, Inside Edition, The New York Times, The Washington Post, The Chicago Tribune, The Financial Times, The Associated Press and The Hollywood Reporter. He can be reached at swann@tvpredictions.com or at 703-505-3064.

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