Washington, D.C.
(May 1, 2007) --
Comcast has launched an advertising campaign saying that
satellite TV viewers like its High-Definition picture better
than what they see on the dish.
The ad, which appears in today's editions of The Washington Post and other national newspapers, includes the headline, "Comcast Wins the HD Picture Challenge...Satellite customers agree: HD looks better with Comcast."
The ad goes on to say that "satellite customers" chose Comcast's high-def picture in a "side-by-side" picture quality test.
The ad does not reveal any details of the test such as how many people participated or when it was conducted.
However, at Comcast's web site, the cable operator cites a Frank N. Magid and Associates study conducted in March 2007 that says respondents were shown high-def signals from Comcast, DIRECTV and EchoStar. and asked to rate each screen.
According to the Magid study, Comcast was the preferred choice of the three.
The cable operator said 146 satellite viewers participated in the study; 66 percent picked Comcast's HD picture while 34 percent chose DIRECTV's HD picture when given a choice between the two.
And, when given a choice between Comcast and EchoStar, 70 percent picked Comcast's HD image while 30 percent chose EchoStar
The ad, which appears in today's editions of The Washington Post and other national newspapers, includes the headline, "Comcast Wins the HD Picture Challenge...Satellite customers agree: HD looks better with Comcast."
The ad goes on to say that "satellite customers" chose Comcast's high-def picture in a "side-by-side" picture quality test.
The ad does not reveal any details of the test such as how many people participated or when it was conducted.
However, at Comcast's web site, the cable operator cites a Frank N. Magid and Associates study conducted in March 2007 that says respondents were shown high-def signals from Comcast, DIRECTV and EchoStar. and asked to rate each screen.
According to the Magid study, Comcast was the preferred choice of the three.
The cable operator said 146 satellite viewers participated in the study; 66 percent picked Comcast's HD picture while 34 percent chose DIRECTV's HD picture when given a choice between the two.
And, when given a choice between Comcast and EchoStar, 70 percent picked Comcast's HD image while 30 percent chose EchoStar
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The ad campaign is part of Comcast's marketing strategy to communicate that HD quality is more important than the number of HD channels a TV service offers.
DIRECTV has said it will offer 100 national HDTV channels by year's end, more than any other cable TV provider.
A DIRECTV spokesman said he would look into the ad when asked about it on Tuesday. He did not return comment after that.
A spokeswoman for EchoStar did not respond to our inquiries.
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The ad campaign is part of Comcast's marketing strategy to communicate that HD quality is more important than the number of HD channels a TV service offers.
DIRECTV has said it will offer 100 national HDTV channels by year's end, more than any other cable TV provider.
A DIRECTV spokesman said he would look into the ad when asked about it on Tuesday. He did not return comment after that.
A spokeswoman for EchoStar did not respond to our inquiries.
Comment on this article!
Click TVPredictions.com to see today's Swanni Sez.
© TVPredictions.com
____________________________________________
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