That's according to an article by Multichannel News.
The publication reports that Cox will likely begin rolling out Lifetime HD next month when the network debuts the second season of Arm Wives on June 8.
However, there is no word on which local Cox systems will carry the new high-def channels. When a national cable service reaches a network carriage agreement, it's up to the local system to decide when to add the channel and that sometimes can take months.
"This deal with Cox underscores the importance of offering women the products and services they want,” Lifetime Networks' Lori Conkling said in a statement. “Our recent research shows that many women want to add our popular channels to their High-Definition package, with 85 percent of women 18 to 54 saying they are interested in watching movies in high-definition. We look forward to working with Cox as they make our new services available throughout the year to their customers.”
_______________________________________________________
Click TVPredictions.com to see today's Swanni Sez.
© TVPredictions.com
______________________________________________________
Phillip Swann is
president and publisher of TVPredictions.com. He has been quoted in
dozens of publications and broadcast outlets, including CNN, Fox
News, Inside Edition, The New York Times, The Washington Post, The
Chicago Tribune, The Financial Times, The Associated Press and The
Hollywood Reporter. He can be reached at swann@tvpredictions.com
or at 703-505-3064.
Click TVPredictions.com to read more news and features on TV
technology.
