That's according to an article in Variety Magazine.
The publication reports that Cuban, the co-founder of the High-Definition network HDNet, will test his strategy with Redacted, the new Iraq war movie from director Brian De Palma.
Cuban is offering the film as a PPV title to DIRECTV, Time Warner, Charter, Verizon and other TV providers before it will debut in the theaters. (The movie would still be free to viewers to HDNet which would show the film two days prior to its theatrical release, but not after the first airing.)
Redacted was produced by Cuban's film studio, Magnolia Pictures. The HDNet co-founder also is co-owner of Landmark Theaters.
Variety writes that the PPV price for pre-theater releases will range from $12.95 and $19.95 depending upon the movie. In addition to Redacted, Cuban may offer the film Flawless, a mystery starring Demi Moore and Michael Caine that's scheduled for release later this year.
Cuban told the publication that the studio "has to get some more tests under our belt" before rolling out 'Ultra HD' to all cable and satellite providers.
But TV providers that sign up for Ultra HD will have the option of offering the movie on the Net, showing it in standard definition or high-def or allowing viewers to burn the movie onto a DVD.
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